Both are legitimate options and plenty of businesses do well on a builder. The right choice depends on how much time you have, how much the website matters to getting customers, and whether you want to own the finished site.
Side by side
| Wix / Squarespace | Final Form | |
|---|---|---|
| Who does the work | You, from a template | We do: copy, design, build, launch |
| Typical cost | About $16–$50 a month, plus your hours | One fixed price, or a flat monthly plan |
| Writing the words | You write everything | Written for you from a 45-minute conversation |
| Time to launch | Whenever you finish it | First draft in 7 business days, target launch in 15 |
| SEO | Basic tools; you do the research and setup | Full setup included: research, structure, schema, Google Business Profile |
| Hosting | Included while you subscribe | Included |
| Ownership | The site lives on their platform; you can’t move it | Pay once and it’s yours; source files on request |
| Changes later | You make them yourself | Two revision rounds, then optional Website Care |
| Best for | Owners with time and a bit of design sense | Owners who want it handled and built to get calls |
When a builder is the better choice
- You have the time and actually enjoy tinkering with a website.
- The website is a formality and customers mostly come from referrals.
- You need something online this week and can improve it later.
When Final Form is the better choice
- You want someone else to write the words and make the decisions.
- Showing up in local search matters, and you don’t want to learn SEO.
- You want to own the finished site rather than rent it.
- You’d rather spend the hours on the business than on the website.
Can you move from Wix or Squarespace to Final Form?
Yes. Your domain stays yours and moves with you. We rebuild the site from your business details rather than copying the template, keep the pages that work, and set up redirects so links to your old pages still land somewhere useful. See what every build includes or how pricing works.